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This web page had the following on the web page, "Remebering Travel as It Was! DAVID HIDALGO AYALA - Appointed Show Director ICOMEX." We saw that the web page said " IBTM World Exclusive Interview - Graeme Barnett Senior Exhibition Director." It also said " Park Hyatt Zanzibar - Market Opportunity. Creative Thinkers Wanted for MICE Industry - London and Partners. Park Hyatt Zanzibar - New Luxury for Tanzania. DAVID HIDALGO AYALA - Appointed Show Director ICOMEX. IBTM World Exclusive Interview - Graeme Barnett Senior Exhibition Director. Park Hyatt Zanzibar - Market Opportunity." The header had MICExchange as the highest ranking optimized keyword. It is followed by Meetings, Incentives, and Conferences which isn't as ranked as highly as MICExchange. The next words micexchange.com uses is Events. B2B was included and could not be viewed by search engines.